Delivery speed is no longer just an operational decision, it's a business strategy. For Indian ecommerce store owners, the promise you make on delivery timelines directly affects conversion rate, cart abandonment, customer trust, and repeat purchases.
While "10-minute delivery" often grabs headlines, most ecommerce brands actually scale on one day delivery using reliable courier networks.
So the real question for ecommerce business owners is:
Which delivery model helps you grow profitably without over-complicating logistics?
This blog breaks down 10-minute delivery vs 1-day delivery purely from an ecommerce business and logistics operations perspective, helping you choose the right shipping model for your online store.
A reliable one day delivery app helps ecommerce businesses manage faster order fulfillment, coordinate with courier partners, and provide accurate delivery timelines to customers.
For ecommerce store owners, delivery speed impacts:
However, faster is not always better if it increases cost, operational risk, or complexity.
10-minute delivery is a hyperlocal fulfilment model that relies on:
This model is not designed for typical ecommerce stores that:
Pros: Extremely fast fulfilment improves instant gratification and works well for urgent, low-value purchases within limited service areas.
Cons: High operational costs, limited product range, heavy inventory duplication, and poor scalability make this model unsustainable for most ecommerce businesses.
Best For: Hyperlocal sellers, grocery and essentials brands, or single-city businesses with high order frequency and strong funding support.
One day delivery app (next-day delivery) is the most widely used model in Indian ecommerce.
It works through:
This model allows ecommerce businesses to:
Platforms like ILS Portal exist specifically to simplify and automate this delivery model.
Pros: Cost-efficient, scalable, and supported by established courier networks, making it ideal for PAN-India ecommerce operations with predictable delivery performance.
Cons: Slightly slower than instant delivery and dependent on courier reliability, which requires proper courier selection and tracking management.
Best For: D2C brands, ecommerce stores, marketplace sellers, and businesses shipping multiple product categories across cities and states.
Urgency: If your products are not time-critical, customers usually prefer reliable next-day delivery over instant but inconsistent fulfilment.
Product: High-value, non-perishable, or fashion and lifestyle products are better suited for 1-day delivery rather than hyperlocal instant shipping.
Cost: Sustainable ecommerce growth depends on controlled shipping costs; 1-day delivery provides better margins and pricing flexibility.
Ethics: Quick commerce often relies on delivery partners under extreme time pressure, while 1-day delivery allows more responsible, scalable, and ethical logistics operations.
| Factor | 10-Minute Delivery | 1-Day Delivery |
|---|---|---|
| Delivery Type | Hyperlocal | Regional / National |
| Coverage | Limited (specific cities & zones) | PAN India |
| Fulfillment | Dark stores | Warehouses + couriers |
| Cost per order | Very high | Optimized |
| Scalability | Limited | Highly scalable |
| Courier dependency | Minimal | High |
| Technology reliance | Extreme | Moderate |
| Profit margins | Thin / negative | Sustainable |
Delivery speed directly affects ecommerce margins. Faster models increase fulfilment, inventory, and operational costs, while optimised delivery timelines help store owners maintain profitability, predictable expenses, and healthier unit economics as order volumes grow.
For ecommerce sellers, implementing 10-minute delivery would require:
This significantly increases:
Result: Not sustainable for most ecommerce stores.
1-day delivery uses established courier networks and centralised warehouses, allowing ecommerce businesses to reduce per-order shipping costs, optimise zone-based pricing, and scale operations without investing in expensive hyperlocal infrastructure.
1-day delivery enables ecommerce businesses to:
With the ILS Portal, ecommerce owners can:
This keeps shipping costs predictable and manageable.
Ecommerce brands relying on 1-day delivery gain flexibility by choosing couriers based on speed, cost, and serviceability, enabling better delivery performance across metro, tier-2, and tier-3 cities.
ILS Portal brings multiple courier partners integration into a single dashboard, enabling ecommerce store owners to generate AWBs, manage pickups, track shipments in real time, and optimise courier selection without switching between platforms.
With proper AWB trackon, ecommerce store owners can monitor shipment status in real time, reduce delivery-related queries, and ensure a transparent post-order experience for customers.
This level of control is essential for scaling ecommerce operations.
Ecommerce buyers prioritise reliable delivery timelines, accurate tracking, proactive updates, and secure packaging. Consistent communication matters more than extreme speed, helping brands build trust and reduce support queries.
Contrary to popular belief, ecommerce buyers value:
Most customers are comfortable waiting 1 day if they:
ILS Portal enhances this experience with:
| Aspect | 10-Min Delivery | 1-Day Delivery |
|---|---|---|
| City expansion | Very expensive | Cost-efficient |
| New product categories | Limited | Flexible |
| Seller onboarding | Complex | Simple |
| Technology dependency | Extreme | Balanced |
| Long-term viability | Risky | Proven |
ILS Portal further supports scalability with:
Hyperlocal sellers with limited SKUs may explore instant delivery, but most ecommerce stores, especially D2C and PAN-India brands, benefit from 1-day delivery due to better cost control, scalability, and logistics reliability.
Also Read: https://ilsportal.io/blogs/ecommerce-delivery-partners
ILS Portal is designed for ecommerce businesses that ship daily at scale, offering multi-courier access, bulk order processing, GST-compliant invoices, return management, and analytics to support efficient and scalable 1-day delivery operations.
With ILS Portal, you can:
All without juggling multiple tools.
While ultra-fast delivery models attract attention, long-term ecommerce success depends on reliability, cost efficiency, and operational control. For most online stores, 1-day delivery offers the ideal balance between customer expectations and sustainable growth.
By leveraging a centralised logistics app like Indian Logistics Services, ecommerce store owners can simplify shipping, optimise courier performance, reduce costs, and scale their business across India with confidence and consistency.
No. It requires heavy infrastructure and is not scalable for typical ecommerce models.
Yes. With courier partners and platforms like ILS Portal, PAN India 1-day delivery is achievable.
Reliable delivery improves conversions more than ultra-fast delivery.
ILS Portal centralises shipping, couriers, tracking, returns, invoices, and analytics in one app.
Yes. ILS Portal supports multi-warehouse shipping and staff permissions.